Building a genuine customer experience should be a key strategy for all growth businesses. It should permeate through the whole of a business culture, the processes and technology you have in place to support your team will greatly affect the success of your strategy. The ease of interaction and communication are paramount to building retention and enhancing your margin potentials. Studies have shown that 80% of customers are prepared to pay a premium to receive a superior customer experience. Aspurian can help your business to develop the strategy and technology required to excel and deliver a truly immersive engagement process.
Relate to your customers needs and connect on a human level it is important for any engagement activity to build trust and understanding. This should be done whilst putting the customer at the centre of the attention circle. Aspurian can help you to design systems and processes which put your customers central to the focus of your business.
Ensure your social media is intune with your customers and their interests this is your opportunity to push boundaries and relax the engagement tone. Aspurian can help you take advantage of the latest in automation solutions to supercharge your social engagement. Customised AI bots can augment your online team and provide essential information and support to your customers 24/7.
Understanding the social and demographic data of your audience will help to ensure that your communication strategy stays on the right side of the line. The aim is to generate discussion and contribution without causing any negative impressions. Understand how technology can help you to position and curate your content to deliver maximum effectiveness.
Personalising your customer contact points can form part of your customer focused strategy. Where possible look to personalise your content to the needs of your individual customers this will help to build customer loyalty and retention. Aspurian can help embed your customer into your output content and build specialist models to support customers recommendations and offers.
Invest in your content and look upon it as a key business asset. Well informed customers are more confident in a brands and their service or product offers. 70% of customers are more likely to engage with a business who provides a rich content experience including relevant video output. This is especially true of mobile users, Aspurian can assist in the necessary content management systems to support your output.
It is important to ensure your mechanisms for supporting customer feedback are well formed. The approach to dealing with both positive and negative feedback is crucial to managing your brand. Be prepared to accept criticism and own problems and issues. Aspurian can ensure you are well positioned to handle these situations and benefit from the change that this feedback can drive.